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Chinese Consumers Spend Twice as Much

Luxury retailer Shanghai Tang CEO Raphael le Masne de Chermont told the Wall Street Journal that its Chinese customers spend an average of 500-600 euro per year, which is about twice as much as their counterparts in New York and London.

Chermont also said that Chinese consumers are getting more sophisticated, meaning they are now less about big brand names to show off their status, but more about consuming the luxury.

However, Chinese consumers still want to be re-assured that Shanghai Tang is not just a Chinese brand, but a brand with stores in Paris and New York.

As Chermont pointed out, even though Chinese economy may slow down a little in the coming years, there are still a lot of potentials for growths.

China: The Next Superconsumer?

(From CNBC) According to Bain & Co, China has swept past the US as the world’s #2 luxury market, and it’s expected to grow 15% in 2010. Shaun Rein, managing director of China Market Research Group, speaks to CNBC’s Chloe Cho about luxury brands big push into China.