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I Will Be Speaking at Bay Area Council on Mar. 22

I will be speaking at Bay Area Council in San Francisco on March 22, at their luncheon series “How to Do Business in China.” See the details below:

The Bay Area Council is a business-sponsored, public policy advocacy organization for San Francisco Bay Area. Founded in 1945, the Bay Area Council has more than 275 of the largest employers in the region and is widely respected by elected officials, policy makers and other civic leaders as the regional voice of business in the Bay Area.

Please join me:

When: 12:00pm – 1:00pm, March 22, 2012

Where: Nixon Peabody LLP, One Embarcadero, 18th Floor, San Francisco, CA

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Emerging and Surging: Doing Business in Emerging Markets Successfully

I will be speaking at Northern California Business Marketing Association on Sept. 28 in Santa Clara, California, on how to do business successfully in emerging markets.

Other people who are on the panel include Joanne Vliet, Silicon Valley Export Assistance of U.S. Department of Commerce, Milton Ribiero, Vice President of Cypress Semiconductor, Tatyana Kanzaveli, marketing manager of Deloitte & Touche, Chris D’Couto, Ph.D, President & CEO of Neah Power.   

Here is the description of the event:

Over the past decade, Emerging Markets have contributed more than 1/3 of the world’s GDP growth. This number is expected to rise to 49% by the year 2020, when BRICs will also account for 1/3 of the global economy.  Despite recent global recessionary downturns, Emerging Markets are already showing early signs of a strong return, affording savvy marketers great opportunities to enter tomorrow’s markets today. Based on the standard BRIC(S) model, we are pleased to offer a panel of experts who will share their thoughts and provide insights.

For the details of the event and registration, click here. Hope you can come!

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The Speed of Trust

I have long been a fan of Stephen R. Covey for his famous books The 7 Habits of Highly Effective People and Principle Centered Leadership. Both are timeless classics, and I have kept them in a prominent location on my bookshelf along with my other favorite books.

When I was asked to write a book review for the newly released book The Speed of Trust by his son Stephen M.R. Covey, whom I mistakenly thought he was the father, I accepted immediately, partly because of my strong interest in the topic of leadership, and partly because of my curiosity: what else could be said after the “father’s masterwork?”

It turned out, reading The Speed of Trust tested my ability to trust. I was amazed at the author’s commending ability to make “trust,” a seemingly soft skill, something measurable and deliverable. In his 4 Cores of Credibility and the 13 Behaviors of Trust, Jr. Covey effectively lays out the detailed framework and roadmaps to develop “trusted” leaders and organizations that improve the bottom lines. He has made strong cases with his innovative terms “trust dividends” and “trust taxes.” The “trust tips” provided in the book to increase trust are practical and useful.

From a cross-cultural point of view, The Speed of Trust is an eye-opener as well as a challenge to the business communities in China where business is typically marked with low trust. As many Chinese business people are still focusing on short term gains rather than long term wins, the book could inspire the new generation of Chinese managers to develop their companies into world class enterprises. The caution here is that the cultural context and implications could be dramatically different, even though the fundamental principles are universal.

If there is one thing that I do not completely agree, it is the author’s claim that trust is “the one thing that changes everything.” I have heard similar things such as “love is the one thing that changes everything.” I believe these age-old virtues are all inter-related. For example, without honesty, there will be no trust; without compassion, there will be no understanding, etc. I see The Speed of Trust as a book anchoring one important virtue – trust to nurture other merits in our personal and professional lives, be it trustworthiness, honesty, respect, courage, loyalty, excellence, accountability, etc.

Nevertheless, the book is full of anecdotes and business cases that are interesting, reflective, and enjoyable to read. I was laughing to tears reading the story of his father accidentally leaving his mother on the freeway in the middle of night without realizing it, and moved to tears at his repeated effort to “right wrongs” for his abrupt behavior of dumping water on his nephew’s head at a basketball game.

Most importantly, the book makes me reflect on my life, my decisions, and how I can become a more trusted person – for that I am grateful. In addition, I see that Stephen M.R. Covey has worked very hard to outgrow his father’s shadow, which itself is very inspiring! After reading the book, I have to say: Stephen, you have succeeded and congratulations! I have placed your book side by side with your father’s on my bookshelf.