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January 2012
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China to Become the World’s Largest Importer by 2014

According to The Economist, China will surpass the United States to become the largest importer in the world by 2014. There are plenty of opportunities for companies to take advantage of China’s growing middle class. Here are a few useful tips if you are interested in exporting to China:

  • Check out your local Chamber of Commerce or Export Assistance Center and familiarize yourselves with legal and regulatory issues in China. These facilities also have a lot of resources and services that can help you develop China market entry strategies and find the right business partners.
  • Consider rebranding or repositioning your products in China. Remember, what works in your native country may not work in China. You really need to learn about Chinese culture, understand Chinese consumers, and adapt your products and services to the China market.
  • For smaller brands, e-commerce is a great way to break into the China market without significant upfront cost. China’s ecommerce has been growing at 60 percent each year in recent years. More than 100 million Chinese shopped online last year. And China’s Internet users are expected to reach 750 million in 2015.
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I Will Be Speaking at American Association of University Women

Happy New Year, everyone! May 2012 bring you much happiness, success, and prosperity!

As an upbeat note of the new year, I will be speaking at the Authors’ Luncheon at Los Gatos – Saratoga branch of American Association of University Women (AAUW) on January 25. See below a flyer for the event:

When: January 25 at 11:30 am – 2:30 pm

Where: La Rinconada Country Club, 14595 Clearview Drive, Los Gatos, CA 95032

For over 130 years, AAUW has advocated a fair chance for women and girls by breaking through their educational and economical barriers. What a honor to speak at such a wonderful organization! Click here to see the registration details.

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My Interview on BBC World News

On December 6th, I was on BBC World News to discuss eurozone debt crisis and how the Chinese middle class can help re-balance the West’s economy.

My Speech at Asia House in London

On December 5th, I spoke with Lord Wei at Asia House in London on the impact of China’s middle class to the West and the meaning of a new Chinese Dream. Sir John Boyd, chairman of Asia House, introduced Lord Wei and me at the event. Below is the speech I gave at the event.

Thank you, Sir John Boyd, for your kind introduction.

First, I’d like to thank Lord Wei and Asia House for hosting my book launch here. It’s such an honor for me. Thank you very much!

This is my second time in London. London is a special place for me because, as a native Chinese, my first exposure to the Western world was through Dickens’ novels and Shakespeare’s plays. I remember the first time I visited London in 1993, I made a point to visit the Dickens House and Shakespeare’s home.

Today, I come to London at a very different time. The West’s economy is faltering. The eurozone debt crisis is looming large. Yet, I believe the biggest story of our time is not Italy’s default, or occupying London. Although these events are very significant, there is another story that has far-reaching implications – the rise of China’s middle class.

Do you know that the Chinese middle class is already five times the size of the UK population? In fifteen years, the Chinese middle class will reach 800 million. It will change the dynamics of the world we live in, and have huge impact on everything – our life, our jobs, our economy, and the world.

Today, I’d like to talk about three things: First, I will tell you a little bit about myself – who I am, and why I wanted to write this book. Second, I will tell a story about people I interviewed in China to give you an idea what it is like to be middle class in China. Third, I will discuss briefly the main thesis of the book: “the Oneness of the World.” Continue reading My Speech at Asia House in London

I Will Be Speaking in London with Lord Wei

Upon the invitation of Lord Wei, a member of the House of Lords in the UK, I will be speaking at Asia House in London on December 5th. I am very honored that Lord Wei will share the stage with me and have a conversation about the Chinese Dream. Please see the invitation below:

Lord Wei is the youngest member of the House of Lords and a former adviser with the UK Government on the Big Society project. Due to his extraordinary work as a community leader, he was appointed a life peer at age thirty-three by Prime Minister David Cameron.

Register at:  http://thechinesedream.eventbrite.com

I will also be attending the House of Lords to discuss with Lord Wei the future of the Chinese dream, and how overseas Chinese can help bridge China and the West to create a more balanced and sustainable world.

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